Digital Marketing Proposal for Panelas Grill – Insiteful Pros
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Digital Marketing Proposal for Panelas Grill

Thank you for considering Insiteful Pros, Inc. for your website design needs.  With 25 years of experience building websites, our team can create a site that is engaging and more importantly converts site visitors to restaurant patrons.

Combined with a solid digital marketing plan that includes search engine optimization techniques, Google Ads, META Paid Media (Facebook and Instagram) along with email and SMS touch points, PanelasGrill.com will be an online success that will drive in house, take-out and catering sales.

Marketing Priorities and Actionable Steps

Take-Out

  1. Toast Take-Out ordering – Toast offers an online ordering module for take-out orders that works with your Toast POS system directly. We have experience working with Toast and can help customize the Toast Ordering page and incorporate this into the new website.
  2. Promote with META Ads, Google Ads, new Google Demand Gen campaigns ( a new service focusses on video ads , recommended for local restaurants.) Ads will be targeting custom audiences based on behavior, location and preferences.
  3. Email campaigns.
  4. Social media posts

Catering

  1. Create a custom Catering page on the new website with high quality images and videos and offerings. Will include a customized form for potential clients to complete describing their needs (party size, ordering options)
  2. Promote in the same manner as above.

In house Dining to Locals and Tourists

  1. Your new website will be beautifully designed to entice patrons to visit Panelas Grill.  Incorporating professional photography of menu items, video of the preparation and atmosphere will greatly help.
  2. Utilizing expert Search Engine Optimization techniques we will have your new website ranking on page one, on the Google Map and in the top positions for your most searched relevant keyword phrases.
  3. Promoting your site through the above marketing avenues will increase traffic and increase your daily covers.

The Following is a list of sites which Insiteful Pros will set up and customize for you. Each is labor intensive and can be very complicated.  We do this as an added value service for all new restaurant customers.

  1. Google Business Places
  2. Facebook
  3. Instagram
  4. META Business Suite
  5. META Ads manager
  6. Yelp
  7. Apple Maps
  8. Google Analytics
  9. Google Tag Manager
  10. Google Ads
  11. Google Search Console
  12. YouTube
  13. Trip Advisor
  14. List Management Service (gets your restaurant listed uniformly on 60 + websites) Very important for SEO
  15. Email Campaigns

Scope of Services

Insiteful Pros, Inc. proposes the following services in order to achieve your online marketing goals.

Website Design

Your business website is the hub for your online presence and is where the majority of your online business will take place. While website design techniques, platforms and tech change frequently, there are a few constants that remain, each of which correlates to a top Google search engine ranking position or SERP: 1. Experience: A website needs to offer an excellent user experience across all browsers and devices. 2. Expertise: A website needs to show that you are an expert in your field. 3. Authoritativeness: A website needs to demonstrate that you are the top authority of each page's main topic. 4. Trustworthiness: A website must prove that is a trustworthy, legitimate source. We at Insiteful Pros, Inc. go into a project with the goals above built into every stage of development. We will do the same for yours. The result will be a website that will perform at the top level and be a standout in your industry. We include website design, development, setting up hosting, securing your domain for you if needed, and pointing your domain to the site (putting it live). There is no limit to site edits (within reason).

SEO

SEO is an ever evolving discipline. In addition to experience, constant learning and study is imperative in order to be successful. We at Insiteful Pros, Inc. have a team with over 40 years combined and experience in the field of SEO. We employ the three aspects; on page, off site, and technical, as well as social media, Google Business and list management and more in order to achieve higher rankings in a short time span.

Online Advertising

Google, Facebook, Instagram We set up and manage all of your ad accounts and campaigns. This includes ad creation (ad copy and creative) plus research to determine your target market (so ads are only delivered to your optimal demographic.) Most importantly, we monitor your campaigns to learn what is working and what isn't, and then adjust them for optimal return on investment. You pay separately anytime a potential client clicks on your ad. We work within whatever budget you set to bring you the most new clients for the least amount of spend. Online advertising (Google and Facebook Ads) can help you: • Build brand awareness • Increase the spread of information • Drive buyer behavior • Provide reminders to curious buyers • Use repetition to improve sales • Provide multiple purchase pathways

META Pages and META Business Account

You are obviously going to to need a Facebook page and and Instagram page. Setting these up might seem trivial, but it's not as simple as you might think. We set these up for a living, let us do this for you. In addition to this, you are going to need a META business account, a Pixel in order to track any ads you run, custom audiences built and more. When you sign up for our digital marketing package, setting these things up is all included.

Google Business Places, Analytics Google Tag Manager

In the online world, these are tools that Google offers for small businesses in order to give them a life online. We are experts in all of the above and will set them up for you and add all required code to your website.

Listing Management

In addition to Google Business and Trip Advisor, there are well over 50 relevant online directories on which your restaurant will be listed. Google directs that it is imperative that each listing is precisely consistent. We ensure that this each listing is that same across each directory.

YouTube Channel

These days, video rules. Short form video is key to show potential restaurant patrons everything your restaurant has to offer. YouTube is the world's second-largest search engine after Google. Having a robust YouTube channel following will increase your chances of ranking in the top 3 in SERPs.

Your Investment

$1,500 Website design, development and launch is a one time charge. 1/2 down and 1/2 upon completion - - - - - - - - - - - - - - - - - - - - - - - Monthly digital marketing package service fees:

SEO (monthly fee)
$750
Online Advertising (monthly fee)
$1500

Total: $2250

This is the monthly service charge that begins after the restaurant is open and website is live.

Approve Proposal

If you would like to join us and become a client then we’d be delighted to have you.

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