The Boiling Crab Client Portal
Review Campaign Performance Here
Global Filters (Default Mode): By default, dropdown fields include all data. If a filter (like Region) is left unselected, the report automatically aggregates all underlying geographic data (e.g., all states where impressions were served).
Isolating a Single Campaign: To view data for a specific campaign, open the campaign dropdown and ensure only that single campaign is checked.
Interactive Drill-Downs: Hover over and click on individual visual elements or data points to reveal deeper metrics and tooltips.
Navigating High-Volume Lists: For dense lists containing numerous ad sets across multiple locations, use the inner scrollbar within the table to navigate the full list of entries.
Understanding Lift Metrics: All percentage lift and performance comparisons are automatically calculated against a baseline of the prior 28 days.
Standard Comparison (Same Campaign)
• Step 1: Choose Your Campaign
Select the specific campaign you want to analyze from the Campaign dropdown.
• Step 2: Set Up “Ad A”
Move to the Ad A column. Select the first ad you want to review from the Ad Name dropdown. (Note: Leave the “Adset Name” dropdown as-is unless you specifically need to segment the data by location or targeting.)
• Step 3: Set Up “Ad B”
Move to the Ad B column and repeat the process, selecting the second ad you want to compare against the first.
Advanced Comparison (Cross-Campaign)
Tip: Want to compare ads across entirely different campaigns? Simply leave the main Campaign dropdown unselected. Instead, use the individual Adset Name dropdowns under Column A and Column B to isolate the specific cross-campaign assets you want to stack up against each other.
