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Experiential Marketing · Official PassPass sales partner

Real-life scavenger hunts.
Real social growth.

Sponsor a PassPass treasure hunt and put your brand in the hands of thousands of Gen Z and Millennial players, then watch the follows, videos and posts roll in. Insiteful Pros is an official PassPass sales partner.
Talk to us about a sponsorship
Call 310-421-8107
PassPass by the numbers

A treasure hunt audience that is already huge

1.5B
views on socials
2.5M
followers across channels
200K+
active players
20
live US markets
Figures reported by PassPass.
How a sponsorship works

From first clue to new followers

1

Pick your markets

Choose from 20 live PassPass markets, from Los Angeles and Orange County to New York, Chicago and Dallas.
2

Your brand becomes the hunt

Your product, location or message is built into the clues, the check-ins and the prize.
3

Players hunt and post

To play, players follow your accounts, share and create content, so your reach grows while the hunt runs.
4

Keep the results

You keep the follows, the content and the opt-in contact data for future campaigns.
What sponsors get

Followers, content and data in one campaign

Follower growth that compounds

Every player follows to play, and their friends see it. Sponsors have added 20,000 Instagram followers in as little as two weeks.

User-generated content

Players film, post and tag as they hunt, giving you a stream of real content made by your target audience.

First-party data you own

Keep the opt-in contact data from highly engaged players to fuel your next campaign.

Gen Z and Millennials, in person

Reach the audience traditional ads miss, out in their own cities and on their own feeds.
Built for CPG brands

Put your product in their hands, then on their feeds

Scavenger hunts turn a snack, drink or gadget into the prize everyone is chasing. Players try it, film it and share it, which makes PassPass a natural fit for consumer packaged goods. PassPass campaigns have included Chips Ahoy × Stranger Things, which drew 321K views.
  • Product trial and sampling built into the game
  • Content made by real customers, not actors
  • Launches, flavors and seasonal drops that spread fast
Also a strong fit for restaurants, festivals, electronics and hotels.
Live markets

20 markets and growing

Athens / UGAAtlantaBostonCharlotteChicagoDallasDenverDetroitKansas CityLas VegasLos AngelesNashvilleNew OrleansNew YorkOrange CountyPhoenixPittsburghSan DiegoTampaWashington DC
Questions

Experiential Marketing FAQ

PassPass runs real-life treasure hunts, games and giveaways in cities across the US. Players follow clues, complete challenges and win prizes, and brands sponsor the hunts to reach them.

Insiteful Pros is an official PassPass sales partner. We help you choose markets, shape the campaign around your goals and connect it to the rest of your marketing.

Mostly Gen Z and Millennials in 20+ cities, including Los Angeles, Orange County, San Diego, New York, Chicago and Dallas.

It depends on the markets, the length of the hunt and the prizes. Call 310-421-8107 or send us a message and we will put together options for your budget.

Yes. You keep the opt-in contact data collected during your activation, plus the followers and content it generates.

It works best for brands that want to reach younger consumers fast: CPG, beverages, restaurants, festivals, electronics and hotels.

Make your brand the prize.

Tell us your markets and goals, and we will map out a PassPass sponsorship that fits.
Talk to us about a sponsorship
Call 310-421-8107