Legal

Privacy Policy

How Insiteful Pros collects, uses and protects your information.
Last updated: October 15, 2026

This policy explains what information Insiteful Pros, Inc. (“Insiteful Pros,” “we,” “us”) collects through insitefulpros.com, how we use it, who we share it with, and the choices you have. It covers the website, our free NAP & AI Visibility Checker, our contact and booking forms, and our client portal. Work we do for clients under a signed agreement is also governed by that agreement.

The short version

  • We collect what you give us (like your name, email and business details) and a small amount of technical data your browser sends.
  • We use it to answer you, run the tools you ask for, and deliver services to clients.
  • We do not sell your personal information, and we do not share it for cross-context behavioral advertising.
  • You can ask us to see, correct or delete your information at any time.

Information we collect

Information you give us

  • Contact form: first and last name, email, phone, city, website, what you need and your message.
  • Free checker: business name, city, street address, phone, website, type of business and an optional neighborhood. These are business details, not personal ones. If you ask for your full report, we also collect your name and email.
  • Booking a call: the details you enter in our scheduling tool, such as name, email and the time you choose.
  • Client portal: your name and email to create your login, plus the marketing data we report to you (for example, website traffic, search and ad performance) from accounts you have given us access to.
  • Anything you send us directly by email, phone or text.

Information collected automatically

  • Technical data: like every website, our server receives your IP address, browser type and the pages you request. Our host keeps these in standard server logs for security and troubleshooting.
  • Cookies: see the Cookies section below.

How we use information

  • To reply to your inquiry, schedule calls and send the reports you request.
  • To run the free checker, which looks up public information about the business you enter.
  • To provide, report on and improve services for our clients.
  • To keep records of our conversations and work in our customer relationship management system.
  • To protect the site, prevent spam and abuse, and meet legal obligations.

We may send you follow-up emails about your inquiry. We only send marketing emails to people who have agreed to receive them or where the law allows, and every marketing email includes a way to opt out.

Who we share information with

We share information only with service providers that help us run the site and our business, under terms that limit how they can use it:

ProviderWhat it does for us
WP EngineHosts this website
HubSpotCustomer relationship management, forms and meeting scheduling
Google (Workspace, Apps Script, Maps Platform, PageSpeed Insights, Looker Studio, Google Fonts)Email, form processing, the free checker’s lookups, client report dashboards and website fonts
OpenAIAnswers the free checker’s “who would ChatGPT recommend” question (we send the business type and location, not your personal details)
MakeAutomations that move data between our tools and build client reports
AnthropicDrafts plain-language summaries in client reports

We may also disclose information if required by law, to protect our rights or safety or those of others, or as part of a merger or sale of our business. We do not sell personal information.

Cookies

  • Essential cookies: if you log in to the client portal, WordPress sets cookies to keep you signed in. The site does not work properly without them.
  • Analytics and marketing cookies: if we turn on analytics or HubSpot website tracking, those tools set cookies that tell us how visitors use the site. You can block or delete cookies in your browser settings at any time.

Do Not Track: there is no common standard for responding to browser “Do Not Track” signals, so the site does not change its behavior when it receives one. We honor Global Privacy Control signals as an opt-out of any sale or sharing of personal information.

How long we keep information

We keep inquiry and lead information for as long as it is useful for following up, and usually no longer than three years after our last contact. We keep client information for the length of the relationship and as long afterward as needed for legal, tax and accounting purposes. Free checker results are cached for a few hours to avoid repeat lookups.

Your choices and rights

You can ask us to:

  • tell you what personal information we have about you and how we use it;
  • correct information that is wrong;
  • delete your information;
  • stop sending you marketing emails.

California residents: California law gives you the rights above, the right to opt out of the sale or sharing of personal information (we do not sell or share it), the right to limit use of sensitive personal information (we do not collect it) and the right not to be treated differently for exercising these rights. You can make a request yourself or through an authorized agent. We will verify your request by matching the information you give us to what we hold, and respond within 45 days.

To make a request, contact us using the details at the end of this policy.

Security

We use reasonable safeguards, including encrypted connections (HTTPS), access controls, and delegated account access instead of shared passwords wherever possible. No system is perfectly secure, so we cannot guarantee absolute security.

Children

This site is for businesses and is not directed to children under 16. We do not knowingly collect personal information from children. If you believe a child has given us information, contact us and we will delete it.

Links to other sites

Our site links to other websites and embeds tools such as maps, videos and reporting dashboards. Their own privacy policies apply to what they collect.

Changes to this policy

We will post any changes on this page and update the date at the top. If a change is significant, we will make that clear on the site.

Contact us

Insiteful Pros, Inc.
Hermosa Beach, California
Phone: 310-421-8107
Online: our contact page